Since joining Simple Interactions in 2015, Kate has played a pivotal role in shaping the brand's identity. She crafted a memorable logo that encapsulates the essence of adult-child interactions through minimalist design and thoughtful use of negative space. Additionally, she transformed the SI Tool to reflect warmth, approachability, and a touch of childlike wonder. To further strengthen the brand’s connection to genuine human interactions, Kate developed a custom font that embodies a hand-drawn aesthetic. In her role, she continues to enhance the visual identity of Simple Interactions, ensuring it resonates with contemporary educational standards and remains accessible to diverse audiences.
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